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News & Views
…only epic failures.
‘New Coke’ marketing was an epic failure. Today Coke is firmly positioned as the number one selling soft drink in the world.
Why? Marketingread more
“People work for money but they go the extra mile for recognition…” – Dale Carnegie. Recognition comes in many forms.read more
To paraphrase the Chinese philosopher, Lao Tzu: A mythic journey always starts with your first step.
How do you get started when looking for inspiration?
Where does inspiration come from?read more
Forbes reports, “The highest paid hedge fund manager only made $1.3 billion last year.” Last year, 2014, was a bad year for hedge funds and hedge fund managers. It wasn’t just a bad year, it was the worst since the great recession started in 2008.read more
I would love to have five dollars for every time a business owner says to me, “I want my employees to think like an owner.” “Oh, really!,” I respond…read more
Lately, I’ve started noticing a lot of actions that have unintended consequences, and sometimes they backfire.read more
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“Before working with Tom Barrett, I was a ship without a rudder. I did not have any clear direction. After working with Tom I now have focus and direction. The resulting sales increase has been nothing short of phenomenal.”Robin Smith
“Working with Tom changed my business over night. The ideas and action items put in place after our engagement started was a blessing I never saw coming. The platform his team helped me build inspired us to look at our business from a different perspective. I believe the tools we now have will help us achieve our long term goals. Tom has my highest recommendation.”Chad Silverstein