Balance: Three-Legged Stools and Such
Business is about balance. Like a three legged stool, we balance marketing (I include sales in with marketing) with operations and with finance.
Sacred Cows
Figurative ‘sacred cows’ are paradigms held in such high esteem that no one in a company will ever question them despite an overwhelming amount of evidence that they are no longer working or may have never worked.
McDonald’s: Up or Down?
McDonald’s is pulling out all the stops in an effort to revive the company. Changing the menu, pulling the CEO, developing a new branding strategy, enhancing digital marketing, and of course, the obligatory corporate restructuring.
Raining Money
Raining money sounds too good to be true. It’s either a magic trick or a prank.
Planned Obsolescence Drives Innovation
The technology we currently use requires us to continuously deal with upgrades. Inevitably, products and their software become faster, less expensive, more user-friendly. We expect it.